Senza
Rethinking Food Tracking for the Keto Generation
Turning keto’s complexity into a precise daily routine.
Research with experienced trackers showed they valued speed, precision, and trustworthy data over the cheerful conventions common to diet apps. That led to a dark, data-first interface, color-coded macros, fast inline adjustments, and a fully verified food database.
Early testing confirmed the direction. Users described Senza as feeling like “a serious tool rather than a toy”: focused, dependable, and built for daily use.
First designed in 2016, Senza evolved across several engagements over the following decade, expanding into fasting, weight, exercise, education, recipes, and progress tracking while preserving the same core product logic.
Platforms
iOS • Android
Services
Product design • Brand identity
Art direction • Ongoing support
Sector
Health & nutrition
ENGAGEMENT
2016 ⸺ 2025
4.8★
Amazing App
I’ve already lost about 10 pounds — thank you Senza creators for this unbelievable app!
Great app for keto beginners
It has made switching to a keto lifestyle so easy.
The Challenge
Growing the product without losing what users loved.
Across nearly a decade of focused engagements, Senza gained new capabilities and greater complexity. But the expectation remained the same: tracking had to stay fast, precise, and dependable. The challenge was to keep evolving the product while preserving the familiar experience users already trusted.
01.
Complex nutrition stays clear at a glance.
02.
Repeated logging gets faster with use.
03.
Verified data and precise controls build confidence.
04.
New capabilities build on familiar product patterns.
01 — Brand
Identity Refresh
After years of product evolution, we refreshed Senza’s identity around a green flame symbolizing healthy fat burning, vitality, and transformation. Organic forms keep the mark approachable while giving the established product a more distinctive presence.
02 — Tutorials
Learning for Precision
Tutorials clarify expectations before speed begins. Visual examples reduce ambiguity and make the system easier to use across languages, literacy levels, and job types.
03 — Rewards
Micro-rewards, zero uncertainty
Instant micro-rewards drive momentum.
Tutorials stay one tap away, keeping speed high without losing accuracy.
04 — Jobs
Job patterns
A flexible framework built to support many kinds of human input.
Each solves a different problem, using the same underlying structure.
One system
for every job
A shared layout kept each job type familiar, while a common component library made new ones faster to design, build, and launch. New job types could launch in hours, not weeks, and that flexibility proved itself in production.
Detect & label
Precision tasks need clear expectations and minimal friction. Visual anchors and scoped inputs keep the work fast and accurate.
Guided photo capture
Some jobs need evidence, not clicks.
Named slots help make submissions complete and consistent.
Research-based verification
Trusted links in, one field out. Fast to complete, easy to review.
Audio verification
Short clips in. One clean label out.
The interface keeps attention on the listening decision.
Highlight keywords
Sentences in. Key terms marked out.
The task stays focused on meaning, not interface mechanics.
Boolean
Fast yes / no decisions for high-volume review. Minimal training, reliable QA.
05 — withdrawal & privacy
Work privately. Withdraw instantly.
Workers can participate with minimal personal data and withdraw sats in seconds.
That keeps reward close to effort and makes trust part of the experience.
Outcomes
A framework built to expand
New job types could be introduced without redesigning the core experience.
Faster task recognition
Clear framing reduced hesitation at the point of work.
Lower onboarding friction
Tutorial-first guidance reduced the need for written explanation and repeated support.
A stronger trust loop
Accepted work, visible progress, and instant payouts kept effort and reward connected.
More stability as the platform grows
Reusable patterns helped the platform absorb new workflows without losing clarity.
