Who we are

Independent design partner.
Product and brand design
for complex digital systems.

We help founders, product teams, and software partners shape new products, evolve complex systems, and build the brands around them.

Our work spans Fortune 500 brands, public-sector platforms, and high-growth startups.

Founded in 2009, Automat is built around the design practice of Milan Antanasijević.

Small senior teams. Deep product context.

Who we are

Independent design partner.
Product and brand design
for complex digital systems.

We help founders, product teams, and software partners shape new products, evolve complex systems, and build the brands around them.

Our work spans Fortune 500 brands, public-sector platforms, and high-growth startups.

Founded in 2009, Automat is built around the design practice of Milan Antanasijević.

Small senior teams. Deep product context.

Who we are

Independent design partner.
Product and brand design
for complex digital systems.

We help founders, product teams, and software partners shape new products, evolve complex systems, and build the brands around them.

Our work spans Fortune 500 brands, public-sector platforms, and high-growth startups.

Founded in 2009, Automat is built around the design practice of Milan Antanasijević.

Small senior teams. Deep product context.

How we work

How we work

Senior-led

Milan leads every engagement and stays hands-on throughout the work. There is no hand-off to a junior team after kickoff. When the scope requires it, we build a small senior design team around the project.

Embedded collaboration

We work inside product and software teams, directly with your client or behind the scenes. The relationship stays yours, without the need to build a full in-house design team.

Designed to ship

When products need to evolve under real constraints, we work through incremental change without losing sight of the product’s North Star.

5.0

Verified Clutch rating

Verified Clutch rating

Trusted by teams across SaaS, AI, healthcare, media, public sector, and consumer products.

Trusted by teams across SaaS, AI, healthcare, media, public sector, and consumer products.

300+

Projects delivered

Projects delivered

Across startups, public sector platforms, and Fortune 500 organizations.

Across startups, public sector platforms, and Fortune 500 organizations.

96%

Returning clients

Returning clients

Most partnerships lasted years, not months.

Most partnerships lasted years, not months.

17+

Years in business

Years in business

Building digital products and brands since 2009.

Building digital products and brands since 2009.

What We Do

What We Do

The strongest transformation happens where brand and product meet.
We design both as one system.

The strongest transformation happens where brand and product meet. We design both as one system.

The strongest transformation happens where brand and product meet.
We design both as one system.

0

1

2

3

Product Design

Product Design

Complex products, made understandable.

We work from product definition and UX architecture to interaction design, production-ready UI, prototypes, and scalable design systems.

01

Product strategy & UX direction

01

Product strategy & UX direction

02

UX architecture & user flows

02

UX architecture & user flows

03

Workflow & interaction design

03

Workflow & interaction design

04

UI design & prototypes

04

UI design & prototypes

05

Design systems & implementation support

05

Design systems & implementation support

Brand Identity

Brand Identity

A clear identity around what the product is and why it matters.

We build brand systems that can extend from positioning and identity into the product, website, launch, and sales communication.

01

Strategy & positioning

01

Strategy & positioning

02

Identity system

02

Identity system

03

Messaging & narrative

03

Messaging & narrative

04

Website & digital presence

04

Website & digital presence

05

Launch & sales materials

05

Launch & sales materials

Ways to work

Ways to work

Zero to one

From an early idea or technical capability
to a product ready to build.

Product evolution

Rethinking an existing product
as requirements and complexity grow.

Ongoing support

Senior design ownership
as the product continues to evolve.

5.0

★★★★★

Most design teams execute within known patterns. Automat Studio builds new ones when no pattern exists.

Ed Davis

Product Manager, Stakwork

5.0

★★★★★

They don't just make things look good; they understand the business lifecycle.

Slaviša Nenadić

CEO, Bits

5.0

★★★★★

We see it as having a senior designer without hiring in-house.

Marco Nikolic

CEO, Mediakons

Recognized in the real world.

The work has been recognized where it matters: in the markets, institutions, and communities it was built for.

Designed for the long run

We design products and systems to keep working as they evolve. Some have remained in production for well over a decade, alongside client relationships that have lasted just as long.

Official Gazette Website

Official Gazette Website

15

Years in production

Years in production

Senza

Senza

9+

Years in market

Years in market

Longest client partnership

Longest client partnership

17+

Years of repeat trust

Years of repeat trust

Trusted on high-stakes systems.

We’ve worked on legal information platforms, public institutions, municipal infrastructure, and payment systems where clarity, reliability, and sound judgment matter.

5.0

★★★★★

A very strong partner for complex projects that require both design skill and real judgment.

Miloš Majstorović

Art Director, E-Glasnik

Not sure where to start?

Let’s talk.

Not sure where to start?

Let’s talk.

Not sure where to start?

Let’s talk.

© 2009–2026 Automat

© 2009–2026 Automat

© 2009–2026 Automat