Impact
350K+
IFRCPrevention materials reached 350K+ people through peer education and field programs.
Impact
350K+
IFRCPrevention materials reached 350K+ people through peer education and field programs.

Services

Design for complex software and the businesses behind it.

We help founders, product teams, and software partners take new products from 0→1, rethink difficult systems, and build brands around what they are creating.

Senior design ownership from early decisions through implementation.

Services

Design for complex software and the businesses behind it.

We help founders, product teams, and software partners take new products from 0→1, rethink difficult systems, and build brands around what they are creating.

Senior design ownership from early decisions through implementation.

Services

Design for complex software and the businesses behind it.

We help founders, product teams, and software partners take new products from 0→1, rethink difficult systems, and build brands around what they are creating.

Senior design ownership from early decisions through implementation.

0

1

2

3

Product Design

Product Design

Complex products, made understandable.

We work from product definition and UX architecture to interaction design, production-ready UI, prototypes, and scalable design systems.

01

Product strategy & UX direction

01

Product strategy & UX direction

02

UX architecture & user flows

02

UX architecture & user flows

03

Workflow & interaction design

03

Workflow & interaction design

04

UI design & prototypes

04

UI design & prototypes

05

Design systems & implementation support

05

Design systems & implementation support

Brand Identity

Brand Identity

A clear identity around what the product is and why it matters.

We build brand systems that can extend from positioning and identity into the product, website, launch, and sales communication.

01

Strategy & positioning

01

Strategy & positioning

02

Identity system

02

Identity system

03

Messaging & narrative

03

Messaging & narrative

04

Website & digital presence

04

Website & digital presence

05

Launch & sales materials

05

Launch & sales materials

Impact
350K+
IFRCPrevention materials reached 350K+ people through peer education and field programs.
Impact
350K+
IFRCPrevention materials reached 350K+ people through peer education and field programs.

Product + Brand.
Built from the same context.

Product + Brand.
Built from the same context.

When both are in scope, we shape them from the same understanding of the product, technology, business, and customer.

The interface, identity, website, and communication can evolve at different times while still belonging to the same system.

When both are in scope, we shape them from the same understanding of the product, technology, business, and customer.

The interface, identity, website, and communication can evolve at different times while still belonging to the same system.

Designed to ship

We work directly with founders, product leads, and engineers inside the technical constraints of the product.

That means thinking through behavior, states, components, edge cases, and implementation rather than stopping at approved screens.

When the ideal solution cannot ship yet, we help define what should ship now without losing sight of what the product should become.

On Stak Enterprise, a preferred workflow direction was estimated at roughly five development days, while the available window was closer to two.

We defined a smaller production version that could ship within the constraint, while keeping the stronger direction as the North Star for the product.

Stak Enterprise · Production constraint

Alongside software teams

We can join an existing delivery team as the senior design counterpart, working directly with the client, product leads, and engineers.

We adapt to the team’s technical constraints and delivery rhythm, stay involved through implementation, and keep design decisions close to the people responsible for shipping them.

Stakwork · 2019–2025

Six years working alongside the product and engineering team as the system evolved in production.

Patterns we helped shape

Patterns we helped shape

Some of our best work happened alongside teams working in new territory. Our role was to make what they were creating legible to their users, their market, and their own teams.

Some of our best work happened alongside teams working in new territory. Our role was to make what they were creating legible to their users, their market, and their own teams.

01.

Workflow orchestration

Making complex sequences of AI, automation, human work, and business logic visible, configurable, and controllable.

Stak Enterprise →

02.

Value-native messaging

Chat interfaces where messages, media, access, and payments live inside the same conversation layer.

Sphinx →

03.

Human in the loop automation

AI workflows designed for review, correction, escalation, and operator trust.

Stak Enterprise →

04.

Microtask worker systems

Earning flows designed for distributed workers across global task networks.

Stak Microtasks →

05.

Knowledge graph interfaces

Exploratory systems for navigating connected ideas, entities, documents, and context.

Second Brain →

Designing for AI

Designing for AI

We have years of experience designing products where AI, automation, and human judgment operate together.

The work often comes down to deciding what should happen automatically, where people need control, and how the system should make its behavior understandable.

We also use AI-assisted prototyping to make ideas tangible earlier, test interactions before committing engineering time, and rule out weak directions before they become expensive.

Ways to work

Built for the long run

Ways to work

0→1 product

From an early idea or technical capability to a coherent product direction, interaction model, and production-ready design.

From an early idea or technical capability to a coherent product direction, interaction model, and production-ready design.

Product evolution

Rethinking an existing product, workflow, or system as its complexity grows.

Rethinking an existing product, workflow, or system as its complexity grows.

Alongside your team

We join an existing product, engineering, or software delivery team when senior design ownership is needed, working directly with the people building the product and serving the client.

We join an existing product, engineering, or software delivery team when senior design ownership is needed, working directly with the people building the product and serving the client.

Testimonials

5.0 rating on Clutch

Trusted by long-term partners to shape products, brands, and systems through multiple stages of growth.

  • 5.0

    ★★★★★

    They don't just make things look good; they understand the business lifecycle.

    Slaviša Nenadić

    CEO, BITS Computers

    5.0

    ★★★★★

    Most design teams execute within known patterns. Automat Studio builds new ones when no pattern exists.

    Ed Davis

    Product Manager, Stakwork

    5.0

    ★★★★★

    Brand, UX, and business communication were treated as one connected system.

    Dalibor Petrović

    Department Head, Infinia

    5.0

    ★★★★★

    Automat translated invisible social problems into a powerful visual language.

    Milan Mitić

    Senior Program Coordinator, IFRC

Testimonials

Testimonials

5.0 rating on Clutch

5.0 rating on Clutch

Trusted by long-term partners to shape products, brands, and systems through multiple stages of growth.

  • 5.0

    ★★★★★

    They don't just make things look good; they understand the business lifecycle.

    Slaviša Nenadić

    CEO, BITS Computers

    5.0

    ★★★★★

    Most design teams execute within known patterns. Automat Studio builds new ones when no pattern exists.

    Ed Davis

    Product Manager, Stakwork

    5.0

    ★★★★★

    Brand, UX, and business communication were treated as one connected system.

    Dalibor Petrović

    Department Head, Infinia

    5.0

    ★★★★★

    Automat translated invisible social problems into a powerful visual language.

    Milan Mitić

    Senior Program Coordinator, IFRC

5.0★★★★★

They don't just make things look good; they understand the business lifecycle.

Slaviša Nenadić

CEO, BITS Computers

Not sure where to start?

Let’s talk.

Not sure where to start?

Let’s talk.

Not sure where to start?

Let’s talk.

© 2009–2026 Automat

© 2009–2026 Automat

© 2009–2026 Automat